Search Engine Optimization and Search Engine Marketing are hot topics for many of our customers so, last year when I was asked by our Marketing Director, Katie Zombeck what I wanted to speak about at our Third Annual Delaware Business Expo held this past Wednesday at the Dover Downs Hotel and Casino, it was an easy answer for me.
I named my seminar “Search Engine Optimization tips for online success in 2008″ and I was pleased to see a good sized audience show up and most expo attendees even came with questions in hand. It was funny to watch some of them cross questions off their list as I was speaking.
For those of you who were unable to attend, here is a brief summary of the subjects we covered and yes, everyone stayed awake.
The main areas of discussion were:
- Proper Website Planning
- Content Organization
- The difference between Blogs and Forums
- Syndication
- Internal and External Social Networking
- Analytics
- Sitemaps
- Conversion
- Video
- Viral Marketing
Over the next few weeks, I am going to write an article on each subject in the list above so, stay tuned.
