“Who are you?” is a question every business owner should ask themselves in the mirror before moving into advertising, and especially building a website. Without knowing your company’s identity, effective advertising is unlikely. While the distinctiveness of your company is ultimately your decision, it is crucial that it is indeed distinct.

Questions to answer before building a website:

• What does my company offer?
• To whom do we offer this product or service?
• How do we want to offer this product or service?
• What makes us better than others in our field?
• What is the most important aspect we want to push?*

*This question can be answered from a couple of angles, but is extremely important, mostly overlooked, and, if answered well, will make you more successful on the web and in your career.

What does your business want to push the most? » Read more: Who are you?