Christina Gowns, an eCommerce fashion dress and accessory website just launched their new, upgraded Store-Logic 2.0 site. ChristinaGowns.com had been currently hosted on the soon-to-be discontinued Store-Logic 1.0 eCommerce engine and needed to be upgraded, redesigned, and have over 3000 products imported into the new store.
It soon became apparent that this store upgrade would not be simple due to the complexity of the features needed in Store-Logic 2.0 as well as the large amount of products to be imported and sorted. Patti, the lead programmer in charge of the upgrade put in many diligent hours to complete a fully functional inventory tracking system, custom shipping functionality, and a search-by-attribute navigation system, quite similar to the way the big box retailers like Toys ‘R Us and Walmart do on their sites.
Armed with Patti’s masterful programming skills behind the project, I designed a front-end layout in an attempt to bring the store up to Web 2.0 standards while providing for ease-of-use. We had seen far too many online dress shops plagued with poor design, over abundance of clutter and confusing layouts and so were tasked with making ChristinaGowns.com as clear and concise as possible to give the user a pleasant online experience when searching for that perfect dress.