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The way to accomplish good Search Engine Optimization (SEO) starts with Keyword Research. Search engines use keywords to identify web pages which are most relevant. Discovering keywords which are relevant to your website and incorporating them into your pages will help a search engine identify your site when someone conducts a search for a specific [...]
When writing a newspaper or magazine article, a biography, or a description for a product or service for brochures, we humans want text to be grammatically correct, or well written, appealing to the customer who reads it. But when writing text for a website, there are considerably different standards than just grammar and sounding great. [...]
Like you, I often visit websites that overwhelm me with options. I had a client show me this website the other day and it’s a great example of how not to organize your website content.
At a glance, I can see that this site has been built on-the-fly and no clear plan was developed for the [...]
Planning a website these days is more than just choosing a pretty design and placing a logo and text on multiple pages.
I field no less than 10 calls per week from people all over the country who ask “How much do you charge for a simple site?” The truth is, to be successful on the [...]
Search Engine Optimization and Search Engine Marketing are hot topics for many of our customers so, last year when I was asked by our Marketing Director, Katie Zombeck what I wanted to speak about at our Third Annual Delaware Business Expo held this past Wednesday at the Dover Downs Hotel and Casino, it was an [...]
Every website owner needs to pay close attention to performance in the search engines (eyeballs) and how their site content/design is leading their potential customers to produce a desired result (usability). In the case of an ecommerce customer, conversion would be someone reaching the website from a search engine and buying a product. In the [...]
