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As most know, one of the biggest ingredients to a high-end looking website is good quality, high resolution images. Part of my job as a team member of Delaware.Net, Inc. is to capture quality photography for use in building our clients’ websites. I had the opportunity this week to travel to Rehoboth Beach, Delaware and [...]
“Who are you?” is a question every business owner should ask themselves in the mirror before moving into advertising, and especially building a website. Without knowing your company’s identity, effective advertising is unlikely. While the distinctiveness of your company is ultimately your decision, it is crucial that it is indeed distinct.
Questions to answer before building [...]
In a recent interview at PubCon, Google Search Engineer Matt Cutts highlighted a few important things to look for in 2009.
I have listed some key points from the Matt Cutts Interview below as well as the video. Enjoy!
The importance of website conversion data versus raw Analytic data.
Having multiple sub-domains optimized for a niche will no [...]
Web marketing and Search Engine Optimization (SEO) can be dizzying subjects for many business owners and marketing companies. In this article, I am going to discuss inbound links.
Inbound links are a great way to market a website online. An inbound link is a link from an internet website to the website you are trying to [...]
When was the last time you went to a government agency’s website and the entire page was laced with pinks and pastels or a color palette that covers the spectrum of the rainbow? I’m willing to bet the answer is never, and the reason is that this color scheme wouldn’t relay the proper identity.
It cannot [...]
Having a background in communication and marketing, I never thought for a minute I would actually be showing clients how to manage their own website. Three years ago, a senior in college I would have told you, you’re crazy! But Delaware.Net has actually developed a way for the non-geeky Joe Customer to enter content easily [...]
Ever accidentally mistype a URL for a website and found yourself staring at the wonderful brick wall that is a 404 Page Not Found error? Have you ever removed a part of your website and wondered how you need to let the search engines know that those pages have been removed? Have you [...]
Customers are the reason for a businesses success…period. Without marketing, a business will fail. In order to sell your product, consumers must know that it’s available. Marketing your product(s) needs to have a constant strategic plan. Change in demographics, environmental issues, even the economy has an effect on marketing today. While there are many different [...]
Blogs are continuing to explode in popularity. In a recent post, I explained why you need a blog, and how to set one up. If you aren’t familiar with blog software and what it is for, then you should read that post first. I also explained some of the pitfalls and potential misuses of your blog in another post. With this article, I want to give a bigger picture for folks that need a web site quickly, and who are considering blog software to run their ENTIRE web site. There ARE cases where blog software can work as the main web site for a business under rare circumstances, and I will go over this as well.
Logo design is the building block from which all other marketing
materials and corporate branding should follow. It directly relates to the job I do as a web designer because I largely base the look and feel of a website on what the logo looks like. If the client doesn¹t have a logo, this is where I would begin. All too often the design and importance of the logo is horribly neglected, therefore, I’d like to share what I’ve learned about corporate branding…
