In many organizations, the website is managed by the marketing or IT department. However, this inevitably leads to a turf war, with the website becoming the victim of internal politics. In other cases with smaller companies the website may be managed by a single employee of the company. This can lead to a stagnant website that offers little current information. It all depends on how much time the person can spend on the website and still manage their other duties within the company.

In reality, pursuing a Web strategy is not particularly suited to either group. IT may be excellent at rolling out complex systems, but it is not suited to developing a friendly user experience or establishing an online brand. On the other hand the marketing department may only be concerned with making the site flashy and loose the functionality. Lastly if the task is left to an individual in the company with other duties already, the site will more than likely get neglected altogether.

To remedy this there should be either a dedicated department or individual who’s sole task is to manage the website and keep it current, while also spending time researching and developing strategies to keep their site growing with the companies goals. If it is impossible to have a team or individual dedicated to your website full-time, than there needs to be time set aside every week to update and maintain your site or potential clients will lose interest.

Try to think of your website as a garden, without the proper attention it will not be fruitful.  Without continual maintenance and updates your website will not attract new clients to help grow your business. A decentralized approach to site management using a Content Management System can enable multiple stakeholders to edit their respective areas of the website.

Visit http://www.delaware.net/team-logic/ for more information.