I just wrote an article about Google’s new search algorithm, and what it means to website owners that depend on SEO.
http://www.johnmckown.com/google-changes-search-algorithm-youve-been-warned/
Archive for the ‘Search Engine Optimization’ category
RPJ Waste Services Launches New Website Design
January 27th, 2010
RPJ Waste Services
Utilizing Web 2.0 standards, I redesigned RPJ’s website and launched upon Delaware.net’s proprietary CMS software, Team-Logic. RPJ was in desperate need of a facelift on their current website. Already running on Team-Logic CMS, they commissioned us to design a new concept to give their site a more visually appealing interface. They retained all of the core CMS functionality that they had prior with the addition of improved Google Analytics, faster page load time, and an editable javascript slideshow rather than the outdated flash they were using on the homepage.
Feel free to visit their new CMS-driven site at http://www.rpjwaste.com
Delaware.net Launches Brand New eCommerce Website for Diamond Motorsports
December 23rd, 2009
Diamond Motorsports, a full-service powersports dealership located in Dover, Delaware, has launched their new website designed by Delaware.net. The website features a new custom designed interface built on a high-performance Content Management System (Team-Logic CMS), an eCommerce engine (Store-Logic), a brand new vehicle listings application, and a fully integrated Customer Relationship Management (Team-Logic CRM) system.
» Read more: Delaware.net Launches Brand New eCommerce Website for Diamond Motorsports
Search Engine Friendly URLs added to CMS and Ecommerce Software
November 25th, 2009Today, Delaware.Net launched a feature for our Content Management System (CMS) and our Ecommerce engine (www.store-logic.com) that will make websites come up higher in search engines, and that will make traffic reports much easier to read.
This feature is called “Search Engine Friendly URLs”. This feature has existed for years is software like WordPress, and some of the other open-source CMS solutions on the market. Our CMS and ecommerce systems come turn-key with a more stable and complete set of features than many of the open source CMS solutions available, but we were lacking in some of the search engine and social features. Now we have them.
» Read more: Search Engine Friendly URLs added to CMS and Ecommerce Software
Why you need a dedicated web division or individual to maintain your website
August 14th, 2009In many organizations, the website is managed by the marketing or IT department. However, this inevitably leads to a turf war, with the website becoming the victim of internal politics. In other cases with smaller companies the website may be managed by a single employee of the company. This can lead to a stagnant website that offers little current information. It all depends on how much time the person can spend on the website and still manage their other duties within the company.
In reality, pursuing a Web strategy is not particularly suited to either group. IT may be excellent at rolling out complex systems, but it is not suited to developing a friendly user experience or establishing an online brand. On the other hand the marketing department may only be concerned with making the site flashy and loose the functionality. Lastly if the task is left to an individual in the company with other duties already, the site will more than likely get neglected altogether.
To remedy this there should be either a dedicated department or individual who’s sole task is to manage the website and keep it current, while also spending time researching and developing strategies to keep their site growing with the companies goals. If it is impossible to have a team or individual dedicated to your website full-time, than there needs to be time set aside every week to update and maintain your site or potential clients will lose interest.
Try to think of your website as a garden, without the proper attention it will not be fruitful. Without continual maintenance and updates your website will not attract new clients to help grow your business. A decentralized approach to site management using a Content Management System can enable multiple stakeholders to edit their respective areas of the website.
Visit http://www.delaware.net/team-logic/ for more information.
Who are you?
April 24th, 2009“Who are you?” is a question every business owner should ask themselves in the mirror before moving into advertising, and especially building a website. Without knowing your company’s identity, effective advertising is unlikely. While the distinctiveness of your company is ultimately your decision, it is crucial that it is indeed distinct.
Questions to answer before building a website:
- What does my company offer?
- To whom do we offer this product or service?
- How do we want to offer this product or service?
- What makes us better than others in our field?
- What is the most important aspect we want to push?*
*This question can be answered from a couple of angles, but is extremely important, mostly overlooked, and, if answered well, will make you more successful on the web and in your career.
What does your business want to push the most? » Read more: Who are you?
Google Search Engine Advice for 2009
January 6th, 2009In a recent interview at PubCon, Google Search Engineer Matt Cutts highlighted a few important things to look for in 2009.
I have listed some key points from the Matt Cutts Interview below as well as the video. Enjoy!
What are inbound links and why should you care?
November 19th, 2008Web marketing and Search Engine Optimization (SEO) can be dizzying subjects for many business owners and marketing companies. In this article, I am going to discuss inbound links.
Inbound links are a great way to market a website online. An inbound link is a link from an internet website to the website you are trying to promote. It is important to note that not all inbound links are created equal and your link building campaign should be carefully planned. If the website linking to your target site is in a relevant field, you will see a greater benefit than one from an unrelated field. As an example, if a manufacturer of widget x links to a website selling widget x, this is the perfect “authority” link and these are your best types of inbound links. » Read more: What are inbound links and why should you care?
404s, 301s and You (Oh My!)
October 23rd, 2008Ever accidentally mistype a URL for a website and found yourself staring at the wonderful brick wall that is a 404 Page Not Found error? Have you ever removed a part of your website and wondered how you need to let the search engines know that those pages have been removed? Have you ever wondered “Hey, 404 and 301 are really cool numbers, I wonder what they do for us on the internet?!” ? Custom error documents like 404 & 301 are the keys to preventing these things from hurting a web users experience and the SEO for web administrators.
Custom error documents are many, but today we will focus mainly on the 404 and 301 documents. A 404 is an error document that informs the browser or web spider that the page is no longer there. There are a few different ways that it can be done. IIS has a standard built in page that is kinda ugly and uninformative. Or you can create your own. It is recommended that you include all your normal header and footer information as well as navigation and site map.
rent a car bulgaria301 error documents are permanent redirects. Basically they tell people and SEO bots that the page doesn’t exist and redirects to the proper url. So if your in your browser of choice and type delaware.net you would get redirected to www.delaware.net. This helps web administrators make sure that their websites are found properly and allows web users a little bit of flexibility in how they surf. Typing www over and over again would get annoying.
So what does all of this mean to you? A cleaner web experience for users and better search engine results for web administrators. Stay tuned for our next installment where we show you how to create these custom error documents within both apache and IIS.
