Archive for the ‘Site Maps’ category

Google Search Engine Advice for 2009

January 6th, 2009

In a recent interview at PubCon, Google Search Engineer Matt Cutts highlighted a few important things to look for in 2009.

I have listed some key points from the Matt Cutts Interview below as well as the video. Enjoy!

  • The importance of website conversion data versus raw Analytic data.
  • Having multiple sub-domains optimized for a niche will no longer help you dominate a search engine result page (SERP).
  • Universal Search is more important than ever before and only growing in importance (not good for international companies with one domain).
  • Blogs, Videos and Images are only growing as a means to reach a broader more search educated (tech savvy) customer with your message, products and services.
  • Your website content must be optimized for mobile devices, meaning minimal and selective use of flash.

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    Posted in Blogs, Internet Marketing, Link Building, Reciprocal Links, Search Engine Optimization, Site Maps, Using Google, Web Site Design, Web Standards, Website Conversion

    How to add Google Analytics to your website.

    August 15th, 2007

    What is Google Analytics?

    In March of 2005 Google announced the purchase of a company most web developers know very well called Urchin, they were the worlds leading company in web analytics and Web Statistics Reporting. Urchin is used by more large corporations than any other form of web site tracking software so it was a natural fit for Google, they purchased the company rather than creating their own solution because they needed a better way to prove traffic reporting and results to their main customer base, web site advertisers. Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

    In this article I am going to show you how to add the Google Analytics “code snippet” to your web page. » Read more: How to add Google Analytics to your website.

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    Posted in Customers, Information Technology, Internet Marketing, Search Engine Optimization, Site Maps, Store-Logic Ecommerce, Using Google, Web Site Design, Web Standards

    Designing above… The Fold!?!

    July 5th, 2007

    The Fold, often referring to the horizontal division of a newspaper, now pertains to the bottom of a web browser window that divides the web page into viewable and non-viewable sections. A highly debatable topic, designing a web page so that most or all of the important content is above the fold is a thing of the past. In the early days of the web most users felt that scrolling a lengthy page was unnatural. Because of this, web designers would try to cram as much important content as possible into the upper regions of the site. This style of “cramming” information is still done today. » Read more: Designing above… The Fold!?!

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    Posted in Internet Marketing, Search Engine Optimization, Site Maps, Web Site Design, Web Standards

    Google Site Maps Can Help Your Site!

    July 1st, 2007

    There are many ways to help move your web site higher in Google searches. An XML-based Google Sitemap can do many things for you, including increasing your site’s visibility on Google, and finding broken links. In this article, we will show you how to get started with Google Sitemaps and give you a few resources that will drive more traffic to your online store. » Read more: Google Site Maps Can Help Your Site!

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    Posted in Search Engine Optimization, Site Maps, Store-Logic Ecommerce, Using Google, Web Site Design, Web Standards



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