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Archive for the 'Store-Logic Ecommerce' Category

Website Content Organization

Like you, I often visit websites that overwhelm me with options. I had a client show me this website the other day and it’s a great example of how not to organize your website content.
At a glance, I can see that this site has been built on-the-fly and no clear plan was developed for the [...]

What is your website conversion rate?

Every website owner needs to pay close attention to performance in the search engines (eyeballs) and how their site content/design is leading their potential customers to produce a desired result (usability). In the case of an ecommerce customer, conversion would be someone reaching the website from a search engine and buying a product. In the [...]

How Mail-Logic™ can be beneficial to any company

I recently had to give a 12 minute presentation at a weekly BNI meeting (Business Networking International). To be honest, I was a little apprehensive about giving the presentation because I am new to the company and there is much to learn about Delaware.Net. If you throw a bunch of technology to a non-technical person, [...]

Ajax, what is it and why do you care?

I hate buzzwords almost as much as I hate acronyms. As a programmer I’m required to know all the latest computing trends (rss, xml, spry, blogs, seo, mvc, web 2.0, sql, api, dom, oop to name a few). Usually these things are ideas that have been around for a long time, reworded and packaged so [...]

Why Marketing Is Important For Success


The Importance of Good Logo Design

Logo design is the building block from which all other marketing

materials and corporate branding should follow. It directly relates to the job I do as a web designer because I largely base the look and feel of a website on what the logo looks like. If the client doesn¹t have a logo, this is [...]

Writing Better Web Site Content

Every day I come to work knowing that I will be working on multiple projects. I can easily say that I have seen a multitude of different problems and solutions. One of the biggest visual problems that I encounter is content and the quality and/or the complete lack there of. The web is [...]

How to add Google Analytics to your website.

What is Google Analytics?
In March of 2005 Google announced the purchase of a company most web developers know very well called Urchin, they were the worlds leading company in web analytics and Web Statistics Reporting. Urchin is used by more large corporations than any other form of web site tracking software so it was [...]

Web Site Image Resolution

There are two ways we describe an image:
Low Res - Low resolution, 72 dpi (dots per inch).
High Res - High resolution 300+ dpi
Most websites are designed with low res images. It helps them run faster. High res would just slow down the website and cause things to take forever or not load at [...]

It takes a village plus YOU to build a website!

Some of the comments I hear from a client after finishing their project are “wow, thanks for the great website… you have thought of everything”, “You did a great job.” I usually say, “We thank you as well and I will share that with the team”.
Many clients don’t know what is involved in building their [...]

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