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Like you, I often visit websites that overwhelm me with options. I had a client show me this website the other day and it’s a great example of how not to organize your website content.
At a glance, I can see that this site has been built on-the-fly and no clear plan was developed for the [...]
Planning a website these days is more than just choosing a pretty design and placing a logo and text on multiple pages.
I field no less than 10 calls per week from people all over the country who ask “How much do you charge for a simple site?” The truth is, to be successful on the [...]
Search Engine Optimization and Search Engine Marketing are hot topics for many of our customers so, last year when I was asked by our Marketing Director, Katie Zombeck what I wanted to speak about at our Third Annual Delaware Business Expo held this past Wednesday at the Dover Downs Hotel and Casino, it was an [...]
Every website owner needs to pay close attention to performance in the search engines (eyeballs) and how their site content/design is leading their potential customers to produce a desired result (usability). In the case of an ecommerce customer, conversion would be someone reaching the website from a search engine and buying a product. In the [...]
I just got done reading a book by Marcia Yudkin titled 6 Steps to Free Publicity. Writing to get publicity is the most recognized cost-free method to get any media attention focused on your business. The only problem: Most press releases are never considered.
There are millions of businesses trying to compete with one another, [...]
What is Google Analytics?
In March of 2005 Google announced the purchase of a company most web developers know very well called Urchin, they were the worlds leading company in web analytics and Web Statistics Reporting. Urchin is used by more large corporations than any other form of web site tracking software so it was [...]
Some of the comments I hear from a client after finishing their project are “wow, thanks for the great website… you have thought of everything”, “You did a great job.” I usually say, “We thank you as well and I will share that with the team”.
Many clients don’t know what is involved in building their [...]
As a sales executive I am often asked my opinion about using Flash as a means to develop a web site. There are cases in which flash is the only way to properly display a products capability or accurately portray a message but, as you will see from reading the following quote from a member [...]
There are many ways to help move your web site higher in Google searches. An XML-based Google Sitemap can do many things for you, including increasing your site’s visibility on Google, and finding broken links. In this article, we will show you how to get started with Google Sitemaps and give you a [...]