Archive for the ‘Web Site Color’ category

The Importance of Good Logo Design

September 9th, 2007

Logo design is the building block from which all other marketing materials and corporate branding should follow. It directly relates to the job I do as a web designer because I largely base the look and feel of a website on what the logo looks like. If the client doesn¹t have a logo, this is where I would begin. All too often the design and importance of the logo is horribly neglected, therefore, I’d like to share what I’ve learned about corporate branding… » Read more: The Importance of Good Logo Design

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Posted in Customers, Internet Marketing, Store-Logic Ecommerce, Web Developers, Web Site Color, Web Standards

Web Site Image Resolution

August 13th, 2007

There are two ways we describe an image:
Low Res - Low resolution, 72 dpi (dots per inch).
High Res – High resolution 300+ dpi

Most websites are designed with low res images. It helps them run faster. High res would just slow down the website and cause things to take forever or not load at all. The only time high res images should be used is with print design. If you print with the low res images, you will have a blurry or pixelated image. » Read more: Web Site Image Resolution

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Posted in Customers, Information Technology, Internet Marketing, Search Engine Optimization, Store-Logic Ecommerce, Web Site Color, Web Site Design, Web Standards

It takes a village plus YOU to build a website!

August 13th, 2007

Some of the comments I hear from a client after finishing their project are “wow, thanks for the great website… you have thought of everything”, “You did a great job.” I usually say, “We thank you as well and I will share that with the team”.

Many clients don’t know what is involved in building their website or even care. They just want a site and want us to help them get there. So I want to provide a little insight to what is involved, what a client can expect from us and what we expect from the client. Yes, you! » Read more: It takes a village plus YOU to build a website!

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Posted in Customers, Information Technology, Internet Marketing, Search Engine Optimization, Store-Logic Ecommerce, Using Google, Web Site Color, Web Site Design, Web Standards

Web Site Design Pricing

August 7th, 2007

One of the most common questions I hear is “what do you charge for a web site?”. My answers to that question have varied over the years and I often find myself wanting to give a dollar figure like the sales person does at Bestbuy when asking a price for a shiny new gadget that my wife will disapprove of.

I found an interesting article today while doing some research on this topic:

There is an old joke I saw once where a ship’s captain needed work on a boiler. He called a boilermaker who went down into the ship’s hold and tapped on the boiler in some different spots with a hammer. He said he was done and presented a bill for $1,000. The captain was upset and demanded an itemized invoice. Here is what he got…

Tapping with hammer: $1.00
Knowing where to tap: $999.00

I think too many of us in this trade are focused on the hammer tapping part (which is the actual coding) and not the part of knowing where to tap (which is the planning, experience, education, etc.)

» Read more: Web Site Design Pricing

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Posted in Customers, Information Technology, Internet Marketing, Internet Security, Store-Logic Ecommerce, Web Site Color, Web Site Design

Color theory for web site design

July 1st, 2007

“Color (or colour, see spelling differences) is the visual perceptual property corresponding in humans to the categories called red, yellow, white, etc. Color derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. The science of color is sometimes called chromatics. It includes the perception of color by the human eye and brain, the origin of color in materials, color theory in art, and the physics of electromagnetic radiation in the visible range (that is, what we commonly refer to simply as light).”
(To learn more: http://en.wikipedia.org/wiki/Color) » Read more: Color theory for web site design

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Posted in Web Site Color, Web Site Design, Web Standards



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