Diamond Motorsports, a full-service powersports dealership located in Dover, Delaware, has launched their new website designed by Delaware.net. The website features a new custom designed interface built on a high-performance Content Management System (Team-Logic CMS), an eCommerce engine (Store-Logic), a brand new vehicle listings application, and a fully integrated Customer Relationship Management (Team-Logic CRM) system.

Diamond Motorsports chose Delaware.net to redesign and rebuild their old, automated site due to shortcomings in functionality, design, and lack of web sales. Diamond was using a site developed by PowerSports Network (PSN) using a catalog-based, eCommerce template with little to no SEO, extremely low Google page ranking for their vehicle listings, and extremely limited web sales orders. In addition to the poor eCommerce engine PSN provided, the CMS package included was difficult to manage, update, and was prone to front-end design fragility.

Delaware.net’s goal was to bring a web 2.0 visual feel to the dealership’s web presence while providing an easy-to-use interface powered by our fully customizable Team-Logic CMS and Store-Logic eCommerce engine that not only drives up sales of vehicles, parts, and accessories, but also provides a powerful sales and customer tracking tool for the staff to use through our Team-Logic CRM system.

Brand New Vehicle Listings App

Before coming to Delaware.net, Diamond Motorsports was utilizing a PSN-powered catalog-based vehicle listings application. Although this gave Diamond an automated import of vehicles and products from distributor catalogs, the interface was neither intuitive nor search engine optimized. The challenge was to create an easy-to-navigate interface, an app that can be integrated into our Team-Logic CRM system, and a tool that can drive up sales and promote online sales and interest in a range of powersports vehicle categories.

The programmers at Delaware.net developed a custom app from scratch to handle this task and produced a system completely managed by the staff at Diamond Motorsports. The vehicle listings app features the ability to add and edit an infinite number of vehicle types/categories, an inventory management system, the ability to add and edit custom specs for each vehicle type, and to manage all related content including an infinite number of images for each vehicle in the inventory. In addition, the listings app was integrated into our Team-Logic CRM system giving customers the ability to submit sales inquiries that would then create projects and tickets in the Team-Logic CRM system for the Diamond Motorsports sales staff to utilize for followup and tracking.

Store-Logic eCommerce Engine

In addition to the vehicle listings app developed for Diamond Motorsports, Delaware.net’s core Store-Logic eCommerce engine was utilized to provide a high-performance online store to sell parts and accessories from Diamond’s in-store inventory as well as accessories from distributors partnering with the dealership. Diamond Motorsports now has the ability to manage and track all of their online inventory with an easy-to-use admin interface utilizing a suite of eCommerce tools that are continuously being maintained and upgraded as new web trends emerge. Among the dozens of features Store-Logic contains, the staff at Diamond Motorsports will be able to utilize drop shipping for orders needing a 3rd party distributor, use real-time shipping rates with their choice of FedEx, UPS, or USPS, and track various stages of shopping cart entries giving the staff the ability to follow-up on abandoned carts as well as track, automate reponses to, and follow-through with completed orders.

Team-Logic CRM System

Delaware.net’s core Team-Logic CRM system comes standard with Team-Logic CMS and has full integration with Store-Logic as well the vehicle listings application. The Team-Logic CRM system gives the staff at Diamond Motorsports the ability to receive sales inquiries, contact information on their web users, and the ability to follow-up and track customers that submit information via the website. The Team-Logic CRM system automatically creates tickets and projects when sales inquiries, questions/comments, or contact info is submitted through the website. Diamond’s staff can then sort the generated projects/tickets into various different groups, add notes and details about the ticket or customer, and assign it to any staff member or department at the dealership. This maintains a streamlined flow of information, tracking, and follow-up from customer submission to final sale.

Team-Logic CMS

Before utilizing Team-Logic, Diamond Motorsports had limited capability with PSN when it came to adding and editing content to their internal pages, much of the time struggling with broken layouts and design elements. As seen with several other PSN template-based sites, it was extremely easy to break the layout of the entire site by way of poor implementation via the PSN-provided CMS app.

Our Team-Logic CMS gives the staff at Diamond Motorsports the ability to manage all non-commerce content throughout the site. Some of the features of Team-Logic CMS include full control over content layout, the ability to add and edit photo galleries, edit and update navigation trees, and add video inline or as a popup (lightbox-style) window. Through constant development and upgrades as well as hands-on personal support, our Team-Logic CMS offers a fully customizable content solution developed for any site, large or small.

Mail-Logic eNewsletter Application

The Team-Logic CRM app also gives Diamond the ability to group customers into various mailing lists for easy newsletter emailing using Delaware.net’s core newsletter app, Mail-Logic that can easily be bundled with any of our other apps. The purpose is to provide as much communication and follow-up contact with clients as possible to keep them informed of news and events in and around the dealership, new features, and sales promotions.

A Solution That Works

Working closely with the staff at Diamond Motorsports, the developers at Delaware.net were able to produce a high-quality, high-performance powersports website built upon a powerful CMS, CRM system, eCommerce store, and an email newsletter system. Please feel free to browse through the completed project at www.ridedms.com and if you would like more information on a quote to improve your own website, please visit Delaware.net

• Previous Entry: Search Engine Friendly URLs added to CMS and Ecommerce Software
• Next Entry: Outsourcing IT Services Will Save Your Company Money