One of the biggest challenges in building web sites is in getting the client to submit their content to us so that the site can go live. Most folks are so busy with their day-to-day operations, that they sometimes don’t have the time to sit down and write out this content for us. Delaware.Net has relationships with copy writers, and this could be a solution for those that are just too busy to generate the written content that is so important for their new web site. This content is also critical if the client hopes to come up high in search engines as well! The problem with copy writing service is that it is expensive - plan to spend $1500+ for a good copy writer. A really large corporate site could obviously even cost more for that service. The copy writer would need some of your time to interview you and capture the main points that they would write about. The sad reality of this solution is that few small or medium sized companies actually want to invest in this area of their site. “I’ll write it myself” is usually what they will say in the early planning stages when the cost of a professional copy writer is discussed. Many fail to get this to us on time, so you should give yourself a deadline to get that content to us.

While it is fine if you write your own content, we (Delaware.Net) will most likely still need to review what you submit, to make sure that it is easy to understand for your target audience, and to make sure that the words/phrases used are going to help you with search engines. The worst-case scenario in a web development project is when a client wishes to have a high-performance web site, and yet they are unwilling to produce ANY kind of written content for their web site. Since we are very date-driven with our project management, we have had to put safeguards into place to prevent clients from failing with their content submission deadlines.

Bottom line - it is VERY important that you, the customer, get your written materials and other collateral materials together for your new web site, even before you begin shopping for a web design firm. Having your materials organized and more importantly - WELL WRITTEN will help speed your web site development process, and it should save you quite a bit of money. This effort will come back to you also with your search engine placement, and you should end up with some quality content for future print literature for your company as well. Most folks don’t realize that Delaware.Net also produces brochures and print materials as well as web sites. Just as with web sites, however, it is equally difficult to get written content from clients for print brochures.

Clients have a huge impact on how successful their projects are, and it all starts with solid planning, organization, communication, and above all - quality content delivered to us that we can use for the project. Generally speaking, the better the web site content is, the better the web site performance.