A good Search Engine Optimization or SEO strategy takes time, money and commitment.
I get asked for advice on making websites come up higher in search engines such as Google, Yahoo! and MSN all the time. There is no one-size fits-all solution for this, if there were, everyone would be #1.
Simply put, Search Engine Optimization or SEO comes down to content (text) and structure (code).
When a client comes to Delaware.Net, Inc. for custom website design, we ask a lot of very pointed questions, we save the answers to those questions for later in our conversation and for the overall development of the website.
An initial meeting with a customer can often give us all of the information we need to create an initial Search Engine Strategy. Why do I say initial? Because, search engines shuffle their rankings, new websites are launched which compete for your customers and like anything in life, things change. Search Engine position monitoring is becoming one of our top requested services.
No website development company in the world can “quarantee” #1 placement in the organic listings of Google. The only company who can give that guarantee is Google itself. There is a growing trend in our industry where website development and SEO companies are soliciting (or spamming) people through email promising #1 position in Google for as little as $29 per month. This is a scam.
*Important Fact* - There are 2 listing areas in the Google Search Engine Result Pages or SERPS.
The Paid Advertisments: These are paid advertisers which bid against each other to rank higher for terms. Anyone can do this but most business owners do not have the time so, they hire us to manage their Google Adwords account. This can be very costly to do on your own if you do not understand what you are doing.
The Free or Organic Results: These are free listings which Google uses an advanced, proprietary and constantly evolving algorithm to “rank” web pages. Results are displayed according to what Google search engine users are typing in to the search engine.
The order in which results are displayed to search engine users are heavily dependent upon the text on the website, the structure of the code, how much Google trusts the website, the amount of other websites that link to the website, the length of time the domain name has been registered and quite a few other factors.
Some websites are a lot more difficult to make successful due to the subject matter or competition in their market. Obviously, if you are trying to sell a product with a lot of competition, it is going to be more difficult to rank #1 in Google for the terms you want than it would be if you were to create a niche product or service.
A stale website with outdated content turns customers away!
I have seen clients spend good money for a website with many applications such as a blog, news section, newsletter, calendar of events, inventory manager, ecommerce store and many other features and not utilize them.
Not utilizing the technology behind a website is almost as bad as not having a website at all. A stale website with outdated content turns potential customers away fast.
The team here at Delaware.Net found a solution to this problem last year. We started offering website content updates and prompts for content from some our customers who needed help and it worked!
Some of our clients were skeptical at first due to the cost but, we have examples in which search engine traffic has doubled and sometimes tripled due to a few, key adjustments and content changes which resulted from analytics monitoring and having our Marketing Director involved in decision making for strategic content areas within the site.
This service, coupled with our existing services which includes constant interaction with our clients has made Delaware.Net the premier custom website development company in the State of Delaware and across North America.
If you are looking for a dedicated team of website design professionals, look no further, contact Delaware.Net, Inc. today for a free website design or SEO quote.
