Delaware.Net has formed a new Strategic Business Unit to provide Search Engine Optimization (SEO) and web site maintenance packages for our customers. The formation of this team is in response to the needs of our clients to help them make their web sites come up higher in search engines (such as Google), and to help them grow and manage their web sites more effectively. Our new plans can SAVE businesses as much as $15,000 per year, while increasing sales dramatically.
Fact: Customers that get regular site maintenance come up higher in Google
An interesting trend that we have discovered is that our larger clients that rely on us for web site maintenance after their site is built have very good search engine ranking performance (more people can find them on Google). These sites always seem to perform better than sites that sit for months at a time without new content being added. This makes it more important than ever to have a fresh web site that includes relevant content for your web site visitors.
This is due in part to the fact that those sites get regular articles added to them that are full of text content that Google’s spiders can read. It is not uncommon for a glitzy web site that is full of graphics to come up lower in search rankings than uglier sites that are full of rich text articles. The trick, obviously is to design web sites that are both attractive, and that are also full of rich text content and links that Google can follow. So what does this mean to you? It means that a site that is not constantly improved and tweaked will not remain high in search engines. The problem is that most web site owners don’t have the time or experience to manage their web sites at the level. That is where we come in. Outsourcing this work to us is MUCH less expensive than hiring a full-time marketing person who most likely won’t be on top of the latest SEO techniques.
Can I make my site come up high on my own?
Yes. If you have the knowledge and time, you can do it on your own. If writing business articles comes easy to you, then simply adding a blog to your site can do wonders for your traffic. But this is just the tip of the iceberg in the time and energy it takes to optimize your site. Typically, the customers we have that are good at site optimization spend so many hours tweaking their site, that it becomes a hobby for them. That time could probably be better spent running their business and improving their processes.
Delaware.Net Services which will improve search engine rankings include:
- Code Optimization - we can improve the code of your site so that Google and other engines can read it better.
- Blogs - blogs are now critical for professionals that work in competitive industries because they allow you to prove that you are an expert at what you do, and they are an easy way to build optimized content for Google.
- Content Management - don’t have time to add news, articles, videos, events, and other copy to your web site on a regular basis? With a maintenance plan in place, we manage your site for you, and provide you with monthly site performance reports.
- Traffic Reporting - the trouble with traffic reports is that most web site owners simply do not look at their traffic reports. If you aren’t looking at them each month, then you can’t react to changes in how search engines see your site. We can help you by interpreting your reports and helping you take action with your site.
- Local Search - No other area web design company can get you into Google local, AND promote you on the upcoming www.delaware.com portal that we are about to launch. This is a feature other firms that are local to us can’t match.
- Free Consulting - We are happy to share our experience and knowledge with our paying customers. If you want to better manage your web site, you can call us or schedule a meeting with us. Our services can be purchased by the hour, so some of the tweaks that your site needs could be inexpensive.
For more information on our web site marketing and management services, please contact Greg or Katie at 888-432-7965.
