When writing a newspaper or magazine article, a biography, or a description for a product or service for brochures, we humans want text to be grammatically correct, or well written, appealing to the customer who reads it. But when writing text for a website, there are considerably different standards than just grammar and sounding great. It is utilizing search engine keywords. There is a major difference between making text sound appealing and making it “search engine friendly”. This is the difference between print and web copy writing and editing.
While a business targets public interest on printed materials, I target “spiderbots”. Generally clients do not understand that the internet is a different marketing tool. Most people come to Delaware.Net and think the more appealing a website looks with the pictures, the design and the color, the more the website will get “noticed”. This is a common misconception.
Clients ask me to write their website content frequently. Others like to write the content themselves, and then have me make the necessary changes. Either way, as long as clients understand internet marketing strategies, and how/why keywords should be used properly, their website will be more successful. I have seen many clients utilize my services for copy editing, and when clients send me their text (usually from their company brochures, magazines, etc.), I change everything about it for their website content. Most clients need explanation on why I’ve make these necessary changes. I simply have to explain SEO. (Search Engine Optimization)
Writing text for a website is not an easy task. There is a lot of research to be done to analyze specific keywords (that are different for each website…because websites are never the same). Once the research is complete, then the text should be written using keywords for “spiderbots”, all while keeping the text appealing to the audience, or readers. Please understand no matter what your text says or how glamorous your website is, if spiderbots do not think your text is relevant to your website, and the website keywords are not strategically embedded in the text, chances are your website is going to rank very low on search engine result pages (Google, MSN, & Yahoo) - therefore your website will not be successful.
It has been proven that the higher your website is listed in a results page, the more traffic a website will get and in turn should generate higher sales from viewing your website.
My copy writing services is just one of the benefits included when choosing Delaware.Net to design and customize your web site.
